Pre-launch › Hype acceleration · 18 Jul 2026 · T−153
About four minutes of footage plays before The Odyssey in IMAX 70mm
The trailer and an extended battle clip ran ahead of IMAX 70mm screenings of Christopher Nolan's The Odyssey, a format Mashable said only 41 theatres can show.
Why it matters
Warner Bros. placed its film in front of the exact audience that had queued for 70mm tickets for another studio's film.
AnalysisDetails
- Date
- 18 Jul 2026 · T−153
- Phase
- Pre-launch › Hype acceleration
- Category
- Cinema & exhibition
- Markets
- Global
- Led by
- Studio-led
- Partners
- IMAX
- Channels
- Cinema
Sources 2
- 'Dune: Part Three' footage is playing before 'The Odyssey.' Here's how to catch it.Mashable · 18 Jul 2026 · mashable.com · SecondaryVerifies: About four minutes of footage before IMAX 70mm screenings of The Odyssey; 41 capable theatres
- 'Dune 3' Trailer: Timothée Chalamet and Denis Villeneuve Unleash Action-Packed Scenes With More Zendaya, Jason Momoa and SandwormsVariety · 08 Jul 2026 · variety.com · SecondaryVerifies: Global IMAX fan event in LA simulcast to eight cities; trailer and clip to play before The Odyssey in IMAX 70mm
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