Pre-launch › Trailer campaign · 24 Jul 2026 · T−147
The trailer divides fans
The Hollywood Reporter listed the trailer as a "loser" of the week, citing complaints about green-screen looks; the next footage was cut to answer them.
ReportedGLOBALFan / organic
Details
- Date
- 24 Jul 2026 · T−147
- Phase
- Pre-launch › Trailer campaign
- Category
- Controversy & reactive
- Markets
- Global
- Led by
- Fan / organic
- Channels
- Social, Press
Sources 1
- Winners & Losers: 'Avengers: Doomsday' Trailer Divides Fans; the TV Academy Upsets EverybodyThe Hollywood Reporter · 24 Jul 2026 · hollywoodreporter.com · SecondaryVerifies: Divided trailer reception
More from trailer campaign
16 Dec 2025 T−367
Teasers leak before their cinema debut
Descriptions of all four teasers and grainy footage of the first spread online days before they played with Avatar: Fire and Ash.
GLOBALReported
Fan / organic
18 Dec 2025 T−365
Russos post a countdown exactly one year out
At 365 days to release, the directors posted a digital clock that glitched to "DOOMSDAY" for one frame.
GLOBALReported
Russo brothers · Mystery & easter egg
18 Dec – 23 Dec 2025 T−365
Standout
Teaser 1, "Steve Rogers Will Return", plays only in cinemas first
A wordless teaser of Steve Rogers on a farm with a baby played before Avatar: Fire and Ash, then went online five days later with a countdown card.
GLOBALConfirmed
Chris Evans