Pre-launch › Trailer campaign · 08 Aug 2026 · T−18
Trailer launched at a Bengaluru event and streamed live
The 4m38s trailer revealed Yash in a double role as Raya and his son Ticket. It went online at 7:01 pm in five languages. Yash told the crowd the film was "not Yash's film" but an attempt to put an Indian film on the global map.
Why it matters
The first full look at the story came only 18 days before release.
AnalysisDetails
- Date
- 08 Aug 2026 · T−18
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- Yash, Kiara Advani, Nayanthara, Huma Qureshi, Tara Sutaria, Rukmini Vasanth
- Channels
- Live event, YouTube
- Mechanics
- Talent as distribution
Sources 6
- Toxic Official Kannada Trailer | Rocking Star Yash | Geetu Mohandas | KVN | Monster Mind CreationsKVN Productions (YouTube) · 08 Aug 2026 · youtube.com · PrimaryVerifies: Official Kannada trailer
- Toxic Official Hindi Trailer | Rocking Star Yash | Geetu Mohandas | KVN | Monster Mind CreationsKVN Productions (YouTube) · 08 Aug 2026 · youtube.com · PrimaryVerifies: Official Hindi trailer
- Toxic Trailer Launch Event | Rocking Star Yash | Geetu Mohandas | KVN | Monster Mind CreationsKVN Productions (YouTube) · 08 Aug 2026 · youtube.com · PrimaryVerifies: Livestream of the Bengaluru trailer launch
- 'Toxic' trailer: Yash blends melodrama and mayhem in Geetu Mohandas' violent actionerThe Hindu · 08 Aug 2026 · thehindu.com · SecondaryVerifies: Trailer unveiled at a Bengaluru event; 4m38s
- Yash's 'Toxic' Trailer Unveils Dual-Role Father-Son Conflict at Core of Gangster EpicVariety · 08 Aug 2026 · variety.com · SecondaryVerifies: Official trailer; Lionsgate distributing in select international territories
- Toxic trailer Launch Highlights: Yash says film is not his, Indian stars united to put film on global mapIndia Today · 08 Aug 2026 · indiatoday.in · SecondaryVerifies: Trailer launch event; 7:01 pm online release; Yash's speech
More from trailer campaign
08 Jan 2026 T−230
"Introducing Raya" teaser drops on Yash's 40th birthday
A 2m51s teaser opens with a sex scene in a car outside a cemetery, then a bombing and gunfight at a funeral. It ends on the line "Daddy's home". The film was then dated 19 March 2026.
INGLOBALConfirmed
Yash · Spectacle for social proof
09 Jan 2026 T−229
KVN claims 200M views and 5.5M likes in 24 hours
KVN Productions posted that the Raya teaser passed 200 million views and 5.5 million likes across platforms in its first day, under the hashtag
GLOBALReported
Studio-led
Studio claim reported by Cinema Express. No platform breakdown was given.
20 Feb 2026 T−187
Official teaser released a month before the planned March date
The teaser cut circus imagery against Yash's Raya, with the line "It's over when I say it's over". Versions went out in several languages, including Tamil.
INGLOBALConfirmed
Yash
The release date is from The Hindu; the image is the Tamil version on the official channel.