Pre-launch › Trailer campaign · 09 Jan 2026 · T−229
KVN claims 200M views and 5.5M likes in 24 hours
KVN Productions posted that the Raya teaser passed 200 million views and 5.5 million likes across platforms in its first day, under the hashtag
Studio claim reported by Cinema Express. No platform breakdown was given.
The numbers
- 200M+Raya teaser views, first 24 hoursStudio-reported · All platforms · as of 9 Jan 2026ReportedSource: Cinema Express
- 5.5M+Raya teaser likes, first 24 hoursStudio-reported · All platforms · as of 9 Jan 2026ReportedSource: Cinema Express
Details
- Date
- 09 Jan 2026 · T−229
- Phase
- Pre-launch › Trailer campaign
- Category
- Social (owned)
- Markets
- Global
- Led by
- Studio-led
- Channels
- X
Sources 1
- Toxic teaser, featuring Yash, garners over 200 million viewsCinema Express · 09 Jan 2026 · cinemaexpress.com · SecondaryVerifies: KVN Productions claim of 200M+ views and 5.5M+ likes in 24 hours; intimacy debate
More from trailer campaign
08 Jan 2026 T−230
"Introducing Raya" teaser drops on Yash's 40th birthday
A 2m51s teaser opens with a sex scene in a car outside a cemetery, then a bombing and gunfight at a funeral. It ends on the line "Daddy's home". The film was then dated 19 March 2026.
INGLOBALConfirmed
Yash · Spectacle for social proof
20 Feb 2026 T−187
Official teaser released a month before the planned March date
The teaser cut circus imagery against Yash's Raya, with the line "It's over when I say it's over". Versions went out in several languages, including Tamil.
INGLOBALConfirmed
Yash
The release date is from The Hindu; the image is the Tamil version on the official channel.
01 Jul 2026 T−56
"Ladies & Ladies" video puts the five actresses first
A promo opened with a disclaimer telling kids, parents and grandparents to stay away. It introduced Nayanthara, Kiara Advani, Tara Sutaria, Rukmini Vasanth and Huma Qureshi before Yash. It went out in English, Kannada, Hindi, Tamil and Telugu.
INGLOBALConfirmed
Nayanthara · Kiara Advani · Tara Sutaria · Rukmini Vasanth · Huma Qureshi