Pre-launch › Announcement & positioning · 08 Dec 2023 · T−992
Yash's first film since KGF is announced as "Toxic"
KVN Productions released an animated title video with a circus, burning tickets and a man with a gun. It named Geetu Mohandas as writer-director, Yash and Venkat K. Narayana as producers, and a 10 April 2025 release.
Why it matters
The tagline "A Fairy Tale for Grown-ups" set the adult positioning the campaign kept to the end.
AnalysisDetails
- Date
- 08 Dec 2023 · T−992
- Phase
- Pre-launch › Announcement & positioning
- Category
- Social (owned)
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- Yash
- Channels
- YouTube, X
Sources 3
- TOXIC - Rocking Star Yash | Geetu Mohandas | KVN Productions | Monster Mind CreationsKVN Productions (YouTube) · 08 Dec 2023 · youtube.com · PrimaryVerifies: Title announcement video; description now reads 'In Cinemas Worldwide from 26-08-2026'
- It's official: Yash and Geetu Mohandas team up for 'Toxic'The Hindu · 08 Dec 2023 · thehindu.com · SecondaryVerifies: Title reveal video; original 10 April 2025 date
- Toxic: Rocking Star Yash's KGF follow-up is a 'fairy-tale for grown-ups'; watch announcement video hereThe Indian Express · 08 Dec 2023 · indianexpress.com · SecondaryVerifies: Announcement video contents; director's statement
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