Pre-launch › Trailer campaign · 01 Jul 2026 · T−56
"Ladies & Ladies" video puts the five actresses first
A promo opened with a disclaimer telling kids, parents and grandparents to stay away. It introduced Nayanthara, Kiara Advani, Tara Sutaria, Rukmini Vasanth and Huma Qureshi before Yash. It went out in English, Kannada, Hindi, Tamil and Telugu.
Why it matters
It answered the criticism of the January teaser by selling the women's roles, and used the adult rating as a hook.
AnalysisDetails
- Date
- 01 Jul 2026 · T−56
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- Nayanthara, Kiara Advani, Tara Sutaria, Rukmini Vasanth, Huma Qureshi
- Channels
- YouTube
Sources 3
- Ladies & Ladies-Toxic (English) | Yash | Nayanthara, Kiara, Tara, Huma, Rukmini | KVN | Monster MindKVN Productions (YouTube) · youtube.com · PrimaryVerifies: English version of the Ladies & Ladies video
- Ladies & Ladies-Toxic (Kannada) | Yash | Nayanthara, Kiara, Tara, Huma, Rukmini | KVN | Monster MindKVN Productions (YouTube) · youtube.com · PrimaryVerifies: Kannada version; Hindi, Tamil and Telugu versions also on the channel
- Yash's 'Toxic' Spotlights Its Powerful Female Ensemble in 'Ladies & Ladies' Video (EXCLUSIVE)Variety · 01 Jul 2026 · variety.com · SecondaryVerifies: Ladies & Ladies video, its age disclaimer and the five actresses
More from trailer campaign
08 Jan 2026 T−230
"Introducing Raya" teaser drops on Yash's 40th birthday
A 2m51s teaser opens with a sex scene in a car outside a cemetery, then a bombing and gunfight at a funeral. It ends on the line "Daddy's home". The film was then dated 19 March 2026.
INGLOBALConfirmed
Yash · Spectacle for social proof
09 Jan 2026 T−229
KVN claims 200M views and 5.5M likes in 24 hours
KVN Productions posted that the Raya teaser passed 200 million views and 5.5 million likes across platforms in its first day, under the hashtag
GLOBALReported
Studio-led
Studio claim reported by Cinema Express. No platform breakdown was given.
20 Feb 2026 T−187
Official teaser released a month before the planned March date
The teaser cut circus imagery against Yash's Raya, with the line "It's over when I say it's over". Versions went out in several languages, including Tamil.
INGLOBALConfirmed
Yash
The release date is from The Hindu; the image is the Tamil version on the official channel.