Launch › Release window · 22 Jun 2026 · T−4
Milk-Bone, Best Friends and a carpet cleaner sell the dog
Milk-Bone made Krypto treats, appears in the film, and hosted a rooftop dog screening in New York. Best Friends Animal Society ran PSAs, Pumpkin Insurance promoted in 800 vet clinics, and Stanley Steemer sold a pet-cleaning package after the teaser showed Krypto peeing.
Details
- Date
- 22 Jun 2026 · T−4
- Phase
- Launch › Release window
- Category
- Brand partnership
- Markets
- United States
- Led by
- Partner-led
- Partners
- Milk-Bone, Best Friends Animal Society, Pumpkin Insurance, Stanley Steemer
- Channels
- Retail, Live event, Paid media
- Mechanics
- Plot integration
Sources 1
- 'Supergirl': Ad Partners Driving Record $100M+ Campaign for DC MovieDeadline · 22 Jun 2026 · deadline.com · SecondaryVerifies: 80+ partners, $100M+ media value, 65 international; KFC biggest partner; Waymo, American Airlines, Milk-Bone, Timex, Gotta Need Milk, Synergy, Stanley Steemer and others
More from release window
19 Jun 2026 T−7
First critic reactions are mixed
Social reactions praised Alcock, Momoa and Corenswet's cameo, but several called the film "just fine" or bland, and many compared it to Guardians of the Galaxy and Mad Max.
GLOBALReported
Fan / organic
20 Jun 2026 T−6
Supergirl Rest Stop pop-up at Phonica Records, London
The press-tour pop-up recreated Kara's bedroom, her ship, an intergalactic bus stop and a space bar, fitted out with Samsung TVs and audio.
UKConfirmed
Samsung · Phonica Records
22 Jun 2026 T−4
American Airlines puts the Supergirl shield on its flight tracker
Deadline reported the shield marking planes on the airline's flight tracker across 1,475 aircraft, a Supergirl and DC channel on board, lounge mocktails and AAdvantage perks.
GLOBALReported
American Airlines · Platform subversion