Launch › Release window · 22 Jun 2026 · T−4
80+ partners and $100M+ in media value, a DC Studios record
Deadline reported the biggest promotional partner campaign for any Warner Bros. DC film. 65 partners were international, and Samsung, OPI, American Airlines and Timex had global reach. Timex, Samsung, American Airlines and Milk-Bone returned from Superman.
Why it matters
The partner money was aimed at young women and families. Deadline later reported that women under 25 made up 15% of the opening audience.
AnalysisThe numbers
- $100M+Promotional partner media valueStudio-reported · USD · Worldwide, excluding consumer products · as of 22 Jun 2026ReportedSource: DeadlineMedia value of partner ads, retail space and impressions, not Warner Bros. spend.
- 80+Promotional partnersStudio-reported · Worldwide · as of 22 Jun 2026ReportedSource: Deadline
Details
- Date
- 22 Jun 2026 · T−4
- Phase
- Launch › Release window
- Category
- Brand partnership
- Markets
- Global
- Led by
- Studio-led
- Partners
- KFC, Samsung, OPI, American Airlines, Timex, Milk-Bone, Waymo, Ulta Beauty
- Channels
- Press
Sources 2
- 'Supergirl': Ad Partners Driving Record $100M+ Campaign for DC MovieDeadline · 22 Jun 2026 · deadline.com · SecondaryVerifies: 80+ partners, $100M+ media value, 65 international; KFC biggest partner; Waymo, American Airlines, Milk-Bone, Timex, Gotta Need Milk, Synergy, Stanley Steemer and others
- How 'Supergirl' Ran Into Kryptonite At The Box Office: Superman's Cousin To Lose $125MDeadline · 29 Jun 2026 · deadline.com · SecondaryVerifies: $125M loss estimate; $120M global P&A; RelishMix reach 639M; 15% women under 25; 52% definite recommend
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UKConfirmed
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