Pre-launch › Hype acceleration · 05 Jun – 07 Jun 2026 · T−21
Amazon activation at The Grove with the real Spacehog
Fans in Los Angeles saw the film's motorcycle, posed with an S-Shield, made Krypto pet tags and shopped a merchandise wall. Samsung ran a Micro RGB lounge at the press tour the same weekend.
Details
- Date
- 05 Jun – 07 Jun 2026 · T−21
- Phase
- Pre-launch › Hype acceleration
- Category
- Experiential & immersive
- Markets
- United States
- Led by
- Partner-led
- Partners
- Amazon Ads, Samsung
- Channels
- Live event, Retail
Sources 2
- DC Studios' Supergirl & Amazon Ads launch intergalactic campaignAmazon Ads · 15 Jul 2026 · advertising.amazon.com · PrimaryVerifies: Spacehog on Amazon Autos from 29 May; AI test drive from 10 June; Twitch ticket drop on 3 June with 1,000 Fandango IMAX codes; The Grove activation 5 to 7 June
- Samsung Partners With Warner Bros. Pictures and DC Studios To Bring 'Supergirl' Experiences to FansSamsung Newsroom U.S. · 23 Jun 2026 · news.samsung.com · PrimaryVerifies: Art Store collection of 15 works to 8 March 2027; Micro RGB Lounge at LA press tour 5 to 6 June; Rest Stop pop-up at Phonica Records London 20 June; Best Buy sweepstakes 22 June to 19 July at 600+ stores
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Ulta Beauty campaign stars Alcock
Ulta ran a co-branded spot with Alcock on cinema, CTV and streaming, three Supergirl looks in every store from 7 June, and window vinyls by comic artist Bilquis Evely at five flagship stores. Joico, OPI and Sol de Janeiro joined. OPI released a limited 18-piece polish and press-on line.
USMXConfirmed
Ulta Beauty · OPI · Joico · Sol de Janeiro · Milly Alcock · Talent as distribution