Pre-launch › Hype acceleration · 27 May 2026 · T−30
Ulta Beauty campaign stars Alcock
Ulta ran a co-branded spot with Alcock on cinema, CTV and streaming, three Supergirl looks in every store from 7 June, and window vinyls by comic artist Bilquis Evely at five flagship stores. Joico, OPI and Sol de Janeiro joined. OPI released a limited 18-piece polish and press-on line.
Why it matters
Beauty was the studio's main route to young women, the audience Deadline says Warner Bros. aimed for.
AnalysisDetails
- Date
- 27 May 2026 · T−30
- Phase
- Pre-launch › Hype acceleration
- Category
- Brand partnership
- Markets
- United States, Mexico
- Led by
- Partner-led
- Partners
- Ulta Beauty, OPI, Joico, Sol de Janeiro, Milly Alcock
- Channels
- Retail, CTV, Cinema, Social
- Mechanics
- Talent as distribution
Sources 3
- Ulta Beauty, DC Studios and Warner Bros. Pictures Launch Exclusive Supergirl Partnership, Bridging Beauty & CultureUlta Beauty · 27 May 2026 · ulta.com · PrimaryVerifies: Alcock-led spot on cinema, CTV and streaming; three looks; in-store displays from 7 June; Bilquis Evely window vinyls at five stores; brand partners Joico, OPI, Sol de Janeiro
- Unleash Your Inner Superhero with the New OPI x SUPERGIRL Nail Polish CollectionOPI · opi.com · PrimaryVerifies: Limited-edition collection: 6 polishes, 6 RapiDry shades, 6 press-ons
- 'Supergirl': Ad Partners Driving Record $100M+ Campaign for DC MovieDeadline · 22 Jun 2026 · deadline.com · SecondaryVerifies: 80+ partners, $100M+ media value, 65 international; KFC biggest partner; Waymo, American Airlines, Milk-Bone, Timex, Gotta Need Milk, Synergy, Stanley Steemer and others
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