Old Spice runs a co-branded film spot

06 Feb – 22 Feb 2026 T−54

Custom spots run across NBCUniversal's Winter Olympics coverage

NBCUniversal ran the film across linear and streaming placements during the Milan Cortina Games, including custom creative of Peach and Yoshi trying new sports. It also placed the film around Super Bowl LX and NBA All-Star Weekend.

USConfirmed

NBC · Peacock

Described by NBCUniversal after release; placement counts and dates of individual spots were not published.

08 Feb 2026 T−52

Standout

Super Bowl LX spot on NBC

Universal used the Super Bowl broadcast on NBC and Peacock for an exclusive Super Mario Galaxy Movie trailer, one of three film spots alongside Disclosure Day and Minions and Monsters. Illumination posted a spot called "Roar" that evening.

USConfirmed

NBC · Peacock

16 Feb 2026 T−44

Partner packaging keeps leaking the film's secrets

Total Film reported that toy packaging showed R.O.B. the robot in the film. It noted earlier leaks on partner products, the title on an Old Spice carton before the official announcement and the space setting on a Pillsbury cookie box.

USGLOBALReported

Old Spice · Pillsbury

The earlier Old Spice and Pillsbury leaks are described in this article only; the desk has not dated them.