Pre-launch › Hype acceleration · 06 Feb – 22 Feb 2026 · T−54
Custom spots run across NBCUniversal's Winter Olympics coverage
NBCUniversal ran the film across linear and streaming placements during the Milan Cortina Games, including custom creative of Peach and Yoshi trying new sports. It also placed the film around Super Bowl LX and NBA All-Star Weekend.
Why it matters
The studio's parent company used its own February sports rights as a media plan for the film.
AnalysisDescribed by NBCUniversal after release; placement counts and dates of individual spots were not published.
Details
- Date
- 06 Feb – 22 Feb 2026 · T−54
- Phase
- Pre-launch › Hype acceleration
- Category
- TV & content integration
- Markets
- United States
- Led by
- Studio-led
- Partners
- NBC, Peacock
- Channels
- TV, Streaming
Sources 1
- 'The Super Mario Galaxy Movie' Smashes Box Office Records WorldwideNBCUniversal · 06 Apr 2026 · nbcuniversal.com · PrimaryVerifies: Opening estimates ($372.6M global, $131.7M 3-day, $190.81M 5-day, $182.4M international); 4,252 theaters; 80 markets; A- CinemaScore; Olympics, Super Bowl and NBA All-Star campaign
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08 Feb 2026 T−52
Super Bowl LX spot on NBC
Universal used the Super Bowl broadcast on NBC and Peacock for an exclusive Super Mario Galaxy Movie trailer, one of three film spots alongside Disclosure Day and Minions and Monsters. Illumination posted a spot called "Roar" that evening.
USConfirmed
NBC · Peacock
16 Feb 2026 T−44
Partner packaging keeps leaking the film's secrets
Total Film reported that toy packaging showed R.O.B. the robot in the film. It noted earlier leaks on partner products, the title on an Old Spice carton before the official announcement and the space setting on a Pillsbury cookie box.
USGLOBALReported
Old Spice · Pillsbury
The earlier Old Spice and Pillsbury leaks are described in this article only; the desk has not dated them.
10 Mar 2026 T−22
Nintendo folds the film into MAR10 Day and the 40th anniversary
Nintendo's MAR10 Day plan promoted the film alongside game deals, three weeks of Mario Kart World events, a sweepstakes for a Super Nintendo World trip and Mario visits to its New York and San Francisco stores.
USConfirmed
Studio-led