Pre-launch › Hype acceleration · 19 Mar 2026 · T−13
Universal launches the film's toy and apparel range
Universal Products & Experiences listed film products from Spin Master (an interactive hatching Yoshi), Jakks Pacific (figures, playsets, plush), Mattel's Hot Wheels (vehicles, some due in fall 2026) and UNIQLO UT. Walmart, Target and Smyths Toys carried exclusives.
Details
- Date
- 19 Mar 2026 · T−13
- Phase
- Pre-launch › Hype acceleration
- Category
- Merchandise & licensing
- Markets
- United States, United Kingdom, Global
- Led by
- Studio-led
- Partners
- Spin Master, JAKKS Pacific, Mattel, Walmart
- Channels
- Retail
Sources 1
- Nintendo and Illumination's 'The Super Mario Galaxy Movie': Official Merchandise LaunchesNBCUniversal · 19 Mar 2026 · nbcuniversal.com · PrimaryVerifies: Merchandise from Spin Master, Jakks Pacific, Mattel (Hot Wheels) and UNIQLO UT (from 30 March); retailers Walmart, Target, Smyths Toys
More from hype acceleration
06 Feb – 22 Feb 2026 T−54
Custom spots run across NBCUniversal's Winter Olympics coverage
NBCUniversal ran the film across linear and streaming placements during the Milan Cortina Games, including custom creative of Peach and Yoshi trying new sports. It also placed the film around Super Bowl LX and NBA All-Star Weekend.
USConfirmed
NBC · Peacock
Described by NBCUniversal after release; placement counts and dates of individual spots were not published.
08 Feb 2026 T−52
Super Bowl LX spot on NBC
Universal used the Super Bowl broadcast on NBC and Peacock for an exclusive Super Mario Galaxy Movie trailer, one of three film spots alongside Disclosure Day and Minions and Monsters. Illumination posted a spot called "Roar" that evening.
USConfirmed
NBC · Peacock
16 Feb 2026 T−44
Partner packaging keeps leaking the film's secrets
Total Film reported that toy packaging showed R.O.B. the robot in the film. It noted earlier leaks on partner products, the title on an Old Spice carton before the official announcement and the space setting on a Pillsbury cookie box.
USGLOBALReported
Old Spice · Pillsbury
The earlier Old Spice and Pillsbury leaks are described in this article only; the desk has not dated them.