Pre-launch › Trailer campaign · 11 Dec 2025 · T−111
New clip premieres live at The Game Awards
A short clip of Mario and Luigi fighting Bowser Jr. debuted during The Game Awards at the Peacock Theater in Los Angeles. Illumination posted the same clip on its channel that night.
Why it matters
The film used the games industry's biggest broadcast, not a film event, for its second piece of footage.
AnalysisDetails
- Date
- 11 Dec 2025 · T−111
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- The Game Awards
- Channels
- Live broadcast, YouTube
Sources 2
- The Super Mario Galaxy Movie World Premiere Trailer from The Game Awards 2025The Game Awards (YouTube) · 11 Dec 2025 · youtube.com · PrimaryVerifies: Clip premiered live at The Game Awards, Peacock Theater, 11 December 2025
- The Super Mario Galaxy Movie | Mario & Luigi vs. Bowser Jr.Illumination (YouTube) · 11 Dec 2025 · youtube.com · PrimaryVerifies: The same clip on Illumination's channel
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12 Nov 2025 T−140
First full trailer premieres in a dedicated movie Direct
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GLOBALConfirmed
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IMAX