Pre-launch › Hype acceleration · 05 Oct 2026 · T−46
Floral ensemble poster carries the New York Comic Con logo
A dense poster stacks the cast inside flowers, butterflies and weapons, with Snow at the top. Creative Bloq reported fans calling it beautiful and unsettling.
Details
- Date
- 05 Oct 2026 · T−46
- Phase
- Pre-launch › Hype acceleration
- Category
- Social (owned)
- Markets
- United States, Global
- Led by
- Studio-led
- Channels
- X, Instagram
Sources 2
- 'The Hunger Games: Sunrise on the Reaping' Gets a Wild New Look Packed With Flowers, Weapons and a Huge EnsembleComic Basics · 05 Oct 2026 · comicbasics.com · SecondaryVerifies: Two posters on 16 September; ensemble poster with NYCC logo on 5 October; pop-up details citing Vital Thrills
- The new Hunger Games: Sunrise on the Reaping poster feels like beautiful propagandaCreative Bloq · 07 Oct 2026 · creativebloq.com · SecondaryVerifies: Fan reaction to the floral ensemble poster
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Apparel line drops and mostly sells out
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USReported
Studio-led
Single source; the exact launch date and the seller were not verified.
09 Jul 2026 T−134
All five films back in cinemas, each with an exclusive look at the new one
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USUKConfirmed
Fathom Entertainment
12 Aug 2026 T−100
Stila becomes the official makeup partner
Stila launched a limited collection on its site and Ulta.com, with Ulta stores due from 16 October. Shades are named after characters, and Collins approved names and packaging. Some fans on Instagram compared the tie-in to Capitol consumerism.
USUKReported
Stila Cosmetics · Ulta Beauty
