Pre-launch › Hype acceleration · 09 Oct – 11 Oct 2026 · T−42
Free arena pop-up across from New York Comic Con
Outside the convention, at 462 11th Avenue, fans could walk into the arena of the 50th Games, take a downloadable photo and collect a poster. No badge was needed. Grace, Zada, Wang and Peak visited.
Why it matters
Placing it outside the Javits Center reached convention crowds without a panel slot or badge.
AnalysisDetails
- Date
- 09 Oct – 11 Oct 2026 · T−42
- Phase
- Pre-launch › Hype acceleration
- Category
- Experiential & immersive
- Markets
- United States
- Led by
- Studio-led
- Partners
- Joseph Zada
- Channels
- Live event, Social
Sources 2
- 'Hunger Games: Sunrise on the Reaping' New York Comic-Con Pop-Up: Available Dates & How to GoHollywoodLife · 10 Oct 2026 · hollywoodlife.com · SecondaryVerifies: Free pop-up at 462 11th Avenue, 9–11 October; arena photo; cast visits by Grace, Zada, Wang and Peak
- 'The Hunger Games: Sunrise on the Reaping' Gets a Wild New Look Packed With Flowers, Weapons and a Huge EnsembleComic Basics · 05 Oct 2026 · comicbasics.com · SecondaryVerifies: Two posters on 16 September; ensemble poster with NYCC logo on 5 October; pop-up details citing Vital Thrills
More from hype acceleration
Week of 22 Jun 2026 T−151
Apparel line drops and mostly sells out
A line of hoodies, a crewneck, T-shirts and shorts was announced on Instagram in late June. A student paper reported that only the shorts were still in stock, despite critical comments on the post.
USReported
Studio-led
Single source; the exact launch date and the seller were not verified.
09 Jul 2026 T−134
All five films back in cinemas, each with an exclusive look at the new one
Lionsgate and Fathom Entertainment put all five earlier films back in US theaters from 3 to 7 September, one a day, each with a theatrical-only look at Sunrise on the Reaping. Lionsgate UK ran the same idea in UK cinemas.
USUKConfirmed
Fathom Entertainment
12 Aug 2026 T−100
Stila becomes the official makeup partner
Stila launched a limited collection on its site and Ulta.com, with Ulta stores due from 16 October. Shades are named after characters, and Collins approved names and packaging. Some fans on Instagram compared the tie-in to Capitol consumerism.
USUKReported
Stila Cosmetics · Ulta Beauty