Pre-launch › Trailer campaign · 14 Apr 2026 · T−220
IMAX publishes its own "Filmed for IMAX" trailer
IMAX posted the trailer on its channel under its "Filmed for IMAX" label. Lionsgate's own videos say "in theaters & IMAX November 20".
Details
- Date
- 14 Apr 2026 · T−220
- Phase
- Pre-launch › Trailer campaign
- Category
- Cinema & exhibition
- Markets
- Global
- Led by
- Partner-led
- Partners
- IMAX
- Channels
- YouTube
Sources 2
- The Hunger Games: Sunrise on the Reaping | Official Trailer | Filmed For IMAX®IMAX (YouTube) · 14 Apr 2026 · youtube.com · PrimaryVerifies: IMAX's own cut of the trailer, "Filmed for IMAX", in IMAX 20 November 2026
- The Hunger Games: Sunrise on the Reaping (2026) Official Trailer – Joseph ZadaLionsgate Movies (YouTube) · 13 Apr 2026 · youtube.com · PrimaryVerifies: First official trailer published 13 April 2026
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20 Nov 2025 T−365
Surprise teaser one year before release draws 109M views in a day
Lionsgate released an unannounced teaser and first-look images exactly a year before opening. Lionsgate said it drew 109M global views in 24 hours, its second-biggest launch after Michael that same month. A Hunger Games bundle on Apple TV reached No. 1 on Apple's charts the same night.
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13 Apr 2026 T−221
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The trailer put Zada's Haymitch against Fiennes's Snow and showed most of the ensemble.
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16 Sep 2026 T−65
Second trailer and two posters, District 12 and the Capitol
A darker trailer showed the tribute parade and the arena's creatures, with Woody Harrelson's voice saying there are no winners. Two posters split the cast into District 12 and the Capitol.
GLOBALConfirmed
Studio-led