Pre-launch › Hype acceleration · 26 Sep 2026 · T−40
MrBeast joins Kapoor and Sai Pallavi at a Mumbai event
MrBeast attended an event with Kapoor, Sai Pallavi, Ravie Dubey, Tiwari and Malhotra. Kapoor explained dharma to him and the Rama story. MrBeast later posted his own photos from the day.
Why it matters
The world's largest YouTube creator, at about 518 million subscribers, was used to reach audiences no Indian film campaign usually touches.
AnalysisDetails
- Date
- 26 Sep 2026 · T−40
- Phase
- Pre-launch › Hype acceleration
- Category
- Creator & influencer
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- MrBeast, Ranbir Kapoor, Sai Pallavi
- Channels
- Live event, Instagram, YouTube
- Mechanics
- Creator access
Sources 4
- Ramayana x MrBeast Collab Decoded: What His Big Indian Movie Crossover MeansVariety India · 25 Sep 2026 · varietyindia.com · SecondaryVerifies: MrBeast expected at a 26 September showcase; about 518M YouTube subscribers as of 25 September
- MrBeast Chants 'Jai Shree Ram' With Ranbir Kapoor's Help at 'Ramayana' Event in MumbaiVariety India · 26 Sep 2026 · varietyindia.com · SecondaryVerifies: Mumbai event on 26 September with Kapoor, Sai Pallavi, Dubey, Tiwari, Malhotra
- Ramayana: Ranbir Kapoor Lifts Shiv Dhanush, Explains Dharma To MrBeast At Mumbai EventTimes Now · 26 Sep 2026 · timesnownews.com · SecondaryVerifies: Event details: bow ritual, Kapoor explains dharma, Sai Pallavi lights lamps
- 'Ramayana': YouTuber MrBeast Shares BTS Glimpses With Ranbir Kapoor From Mumbai EventVariety India · 05 Oct 2026 · varietyindia.com · SecondaryVerifies: MrBeast's own post from the event, with Hardik Pandya, CarryMinati and Payal Gaming
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Malhotra pitches the film to the LA Times, with IMAX's chief executive
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USConfirmed
IMAX
Confirmed from the Prime Focus newsroom; the LA Times article itself was not opened.
26 Mar 2026 T−224
On Ram Navami, Malhotra dates the Rama glimpse to Hanuman Jayanti
In a statement on Ram Navami, Malhotra said the next glimpse, Rama, would arrive on 2 April for Hanuman Jayanti, with a launch with fans across the world. Variety India reported that promotions would begin in the US.
INUSReported
Studio-led
20 Apr 2026 T−199
Collider interviews Malhotra, Tiwari and Kapoor for a US audience
Collider's Steve Weintraub interviewed the producer, director and lead. Prime Focus promoted the three videos.
USConfirmed
Collider · Ranbir Kapoor