Pre-launch › Hype acceleration · 28 Sep 2026 · T−38
Behind-the-scenes video on Kapoor becoming Rama
A featurette with Arun Govil, Tiwari, Malhotra, Sai Pallavi and Ravie Dubey followed Kapoor's transformation into the role.

Details
- Date
- 28 Sep 2026 · T−38
- Phase
- Pre-launch › Hype acceleration
- Category
- Social (owned)
- Markets
- India
- Led by
- Studio-led
- Partners
- Ranbir Kapoor
- Channels
- YouTube
Sources 2
- This is our Rama: BTS | Namit Malhotra's RamayanaWorld Of Ramayana (YouTube) · 28 Sep 2026 · youtube.com · PrimaryVerifies: Behind-the-scenes video on Kapoor's transformation, with Arun Govil, Tiwari, Malhotra, Sai Pallavi, Ravie Dubey
- Ramayana BTS: Ranbir Kapoor transforms into Lord Rama, Sai Pallavi recalls being 'awestruck'Hindustan Times · 28 Sep 2026 · hindustantimes.com · SecondaryVerifies: Behind-the-scenes video contents
More from hype acceleration
21 Aug 2025 T−441
Malhotra pitches the film to the LA Times, with IMAX's chief executive
Prime Focus promoted an LA Times interview in which Malhotra, Tiwari and IMAX CEO Richard Gelfond discussed the project.
USConfirmed
IMAX
Confirmed from the Prime Focus newsroom; the LA Times article itself was not opened.
26 Mar 2026 T−224
On Ram Navami, Malhotra dates the Rama glimpse to Hanuman Jayanti
In a statement on Ram Navami, Malhotra said the next glimpse, Rama, would arrive on 2 April for Hanuman Jayanti, with a launch with fans across the world. Variety India reported that promotions would begin in the US.
INUSReported
Studio-led
20 Apr 2026 T−199
Collider interviews Malhotra, Tiwari and Kapoor for a US audience
Collider's Steve Weintraub interviewed the producer, director and lead. Prime Focus promoted the three videos.
USConfirmed
Collider · Ranbir Kapoor