Post-launch › Sustain & long tail · 22 Apr 2026 · T+33
LEGO model flown to 114,790 ft for a Guinness record
Sent into Space flew a LEGO Hail Mary with Grace and Rocky figures on a balloon over Gwynedd, Wales, for Sony Pictures Releasing UK. Guinness recognised the highest-altitude launch and retrieval of a LEGO set.
The flight took place in March 2026; dated to the WJLA report.
Details
- Date
- 22 Apr 2026 · T+33
- Phase
- Post-launch › Sustain & long tail
- Category
- Guerrilla & stunt
- Markets
- United Kingdom
- Led by
- Partner-led
- Partners
- LEGO, Sent into Space, Sony Pictures Releasing UK, Guinness World Records
- Channels
- Press, Social
- Mechanics
- Spectacle for social proof
Sources 1
- Ryan Gosling's 'Project Hail Mary' LEGO figure reaches space, sets Guinness World RecordWJLA (ABC7 Washington) · 22 Apr 2026 · wjla.com · SecondaryVerifies: LEGO balloon flight to 114,790 ft, Guinness record, Sent into Space with Sony Pictures Releasing UK; NY premiere photo caption (March 18, Lincoln Center)
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