Post-launch › Sustain & long tail · 15 Apr 2026 · T+26
At CinemaCon, Amazon extends the theatrical window and returns to IMAX
Gosling made a surprise CinemaCon appearance to thank exhibitors. Amazon MGM extended the film's exclusive theatrical window and brought it back to IMAX screens for a week. It fell 15% in its fifth weekend.
Why it matters
The studio turned a hit into a statement to exhibitors about its commitment to cinemas.
AnalysisThe numbers
- $20.4MFifth-weekend grossGross · USD · North America, 17–19 April, estimate · as of 19 Apr 2026ReportedSource: The Hollywood ReporterDown 15% from the fourth weekend.
Details
- Date
- 15 Apr 2026 · T+26
- Phase
- Post-launch › Sustain & long tail
- Category
- Trade & exhibitor
- Markets
- United States
- Led by
- Studio-led
- Partners
- Ryan Gosling, IMAX
- Channels
- Industry event, Cinema
Sources 3
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
- 'Project Hail Mary' Won't Be 'Streaming Anytime Soon' as It Extends Run in Movie TheatersVariety · 17 Apr 2026 · variety.com · SecondaryVerifies: Extended exclusive window; one-week IMAX return; announced at CinemaCon
- Amazon MGM Shows Theater Owners What's Next After 'Project Hail Mary' at CinemaConTheWrap · 16 Apr 2026 · thewrap.com · SecondaryVerifies: Amazon MGM's 2026 CinemaCon presentation; Miller's remarks; $525M worldwide
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