Pre-launch › Trailer campaign · 17 Nov 2025 · T−235
First teaser draws a reported 182M views in a day
Disney released a one-minute teaser with first-look images of Laga'aia, the ocean and the Kakamora, alongside an IMAX version. Deadline reported 182 million views in the first 24 hours.
Why it matters
By Deadline's count it was the second-biggest first day for a Disney live-action remake trailer, behind The Lion King. Interest did not carry through to opening weekend.
AnalysisThe teaser is confirmed by Disney's channel; the view count is reported by Deadline, which does not name its source.
The numbers
- 182MTeaser views, first 24 hoursAll platforms · as of 19 Nov 2025ReportedSource: DeadlineDeadline says "we understand"; the figure's source is not named.
Details
- Date
- 17 Nov 2025 · T−235
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- IMAX
- Channels
- YouTube, Social
Sources 3
- Moana | Official TeaserDisney (YouTube) · 17 Nov 2025 · youtube.com · PrimaryVerifies: Teaser online
- Moana | Official Teaser | Experience It In IMAX®IMAX (YouTube) · 17 Nov 2025 · youtube.com · PrimaryVerifies: IMAX version of the teaser
- How Many People Watched The 'Moana' Live Action Trailer?Deadline · 19 Nov 2025 · deadline.com · SecondaryVerifies: 182M views in 24 hours; second for a Disney live-action trailer behind The Lion King's 225M
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