Pre-launch › Trailer campaign · 23 Mar 2026 · T−109
Official trailer gives the first full look at Johnson's Maui
Disney released the official trailer, new stills, a poster and an "Artistry of Moana" featurette. Variety reported 132 million views across platforms in the first 24 hours.
The numbers
- 132MTrailer views, first 24 hoursYouTube and other social platforms · as of 26 Mar 2026ReportedSource: VarietySource of the figure not named by Variety.
Details
- Date
- 23 Mar 2026 · T−109
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Dwayne Johnson, Catherine Laga'aia
- Channels
- YouTube, Social
Sources 5
- Moana | "Official Trailer" | In Theaters July 10Disney (YouTube) · 23 Mar 2026 · youtube.com · PrimaryVerifies: Official trailer
- Moana | "Artistry of Moana" | In Theaters July 10Disney (YouTube) · 23 Mar 2026 · youtube.com · PrimaryVerifies: Featurette released with the trailer
- 'Moana' Trailer: Dwayne Johnson & Catherine Laga'aia Set Sail In Disney's Live-Action RedoDeadline · 23 Mar 2026 · deadline.com · SecondaryVerifies: Official trailer, new photos and poster
- 'Moana' Trailer Reveals Dwayne Johnson's Full Look as Maui in Live-ActionVariety · 23 Mar 2026 · variety.com · SecondaryVerifies: First full look at Johnson as Maui
- Disney's 'Moana' Trailer Has Fans Mocking Wigs and Overall Look, but Film Won't Undergo Creative ChangesVariety · 26 Mar 2026 · variety.com · SecondaryVerifies: Wig mockery; 132M trailer views in 24 hours; no creative changes
More from trailer campaign
17 Nov 2025 T−235
First teaser draws a reported 182M views in a day
Disney released a one-minute teaser with first-look images of Laga'aia, the ocean and the Kakamora, alongside an IMAX version. Deadline reported 182 million views in the first 24 hours.
GLOBALConfirmed
IMAX
The teaser is confirmed by Disney's channel; the view count is reported by Deadline, which does not name its source.
10 Jun 2026 T−30
Final trailer and tickets go on sale, a month out
Disney released a final trailer and opened ticket sales. The trailer revealed Jemaine Clement returning as the voice of Tamatoa, his role in the animated film.
GLOBALUSUKConfirmed
Jemaine Clement