Launch › Release window · 12 Jul 2026 · T+2
Deadline projects a $100M–$125M loss on an estimated $145M marketing spend
Citing sources, Deadline projected a first-cycle loss of $100M to $125M on a $250M production budget and an estimated $145M global P&A spend. Disney did not comment. Deadline blamed the date, close to Moana 2 and Disney's own Toy Story 5.
The numbers
- $145MEstimated global P&A spendTrade estimate · USD · Worldwide · as of 12 Jul 2026ReportedSource: Deadline
Details
- Date
- 12 Jul 2026 · T+2
- Phase
- Launch › Release window
- Category
- Results & measurement
- Markets
- Global
- Led by
- Fan / organic
- Channels
- Press
Sources 1
- 'Moana' Capsizes With $95M WW Opening; Dwayne Johnson Pic Poised To Lose $100M-$125M: Here's WhyDeadline · 12 Jul 2026 · deadline.com · SecondaryVerifies: Projected $100M–$125M loss; $250M budget; estimated $145M global P&A
More from release window
07 Jul 2026 T−3
World premiere at the Hollywood Bowl, closing with fireworks
Disney held the world premiere at the Hollywood Bowl in Los Angeles. Fireworks set to "Along the Way" closed the night. On the carpet Johnson told Variety he went through 12 wigs and laughed at the memes.
USConfirmed
Dwayne Johnson · Catherine Laga'aia · Lin-Manuel Miranda · Thomas Kail · Spectacle for social proof
Venue confirmed by Disney's D23 video title and Deadline; event details reported.
07 Jul 2026 T−3
India campaign sells the film in English and Hindi
Walt Disney Studios India promoted a 10 July release in English and Hindi on its YouTube channel.
INConfirmed
Studio-led
08 Jul 2026 T−2
Merchandise from Mattel, LEGO, Funko, Pandora and others
D23 listed the release products: Mattel dolls including a singing Moana, Funko Pops, LEGO sets, a Loungefly backpack, an adidas kids' collection, ALOHA bags, Pandora jewellery and HEYDUDE shoes.
USConfirmed
Mattel · LEGO · Funko · Loungefly · adidas · ALOHA · Pandora · HEYDUDE