Pre-launch › Trailer campaign · 16 Jan 2026 · T−336
Four teasers pass 1 billion combined views
The Hollywood Reporter, citing insiders, put the four teasers at 1.02 billion views, with launch records for Marvel on Instagram and TikTok.
ReportedGLOBALStudio-led
The numbers
- 1.02BCombined teaser viewsStudio-reported · Four teasers, all platforms · as of 16 Jan 2026ReportedSource: The Hollywood ReporterFrom unnamed insiders; per-teaser figures not given.
- 505MInstagram viewsStudio-reported · Four teasers, Instagram · as of 16 Jan 2026ReportedSource: The Hollywood Reporter
Details
- Date
- 16 Jan 2026 · T−336
- Phase
- Pre-launch › Trailer campaign
- Category
- Results & measurement
- Markets
- Global
- Led by
- Studio-led
- Channels
- YouTube, Instagram, TikTok, X
Sources 1
- 'Avengers: Doomsday' Teaser Trailers Top a Marvelous 1 Billion Combined ViewsThe Hollywood Reporter · 16 Jan 2026 · hollywoodreporter.com · SecondaryVerifies: 1.02B combined teaser views; platform records
More from trailer campaign
16 Dec 2025 T−367
Teasers leak before their cinema debut
Descriptions of all four teasers and grainy footage of the first spread online days before they played with Avatar: Fire and Ash.
GLOBALReported
Fan / organic
18 Dec 2025 T−365
Russos post a countdown exactly one year out
At 365 days to release, the directors posted a digital clock that glitched to "DOOMSDAY" for one frame.
GLOBALReported
Russo brothers · Mystery & easter egg
18 Dec – 23 Dec 2025 T−365
Standout
Teaser 1, "Steve Rogers Will Return", plays only in cinemas first
A wordless teaser of Steve Rogers on a farm with a baby played before Avatar: Fire and Ash, then went online five days later with a countdown card.
GLOBALConfirmed
Chris Evans
