Pre-launch › World-building & partnerships · 08 Oct 2026 · T−71
M&M'S makes Yellow into Doctor Doom for Walmart
Mars brought its Marvel campaign to the US with a Walmart-only Doom pack celebrating the film.
Only the Doom pack is tied to the film; the wider M&M'S x Marvel campaign is general Marvel.
Details
- Date
- 08 Oct 2026 · T−71
- Phase
- Pre-launch › World-building & partnerships
- Category
- Brand partnership
- Markets
- United States
- Led by
- Partner-led
- Partners
- M&M'S, Walmart
- Channels
- Retail
Sources 1
- M&M'S and Marvel Unite for a U.S. Collaboration between Two Fan Favorites Across the Marvel Universe and the Candy AisleMars (PR Newswire) · 08 Oct 2026 · prnewswire.com · PrimaryVerifies: Walmart-exclusive Doctor Doom pack celebrating the film
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