Pre-launch › World-building & partnerships · 02 Jun 2026 · T−199
A London café turns into "Dom Latveria" coffee
After the Russos teased a surprise, a Shoreditch café was rebranded with Doom's Latveria and the directors signed coffee bags. Fans expecting a trailer were disappointed.
Details
- Date
- 02 Jun 2026 · T−199
- Phase
- Pre-launch › World-building & partnerships
- Category
- Experiential & immersive
- Markets
- United Kingdom
- Led by
- Studio-led
- Partners
- happy coffee, Flying Horse Coffee, Russo brothers
- Channels
- Live event, Instagram
- Mechanics
- In-universe artifact / ARG
Sources 2
- 'I Don't Think We're Getting the Trailer': Today's Big Avengers: Doomsday Tease Appears to Be For a Coffee Shop Pop-UpIGN · 02 Jun 2026 · ign.com · SecondaryVerifies: Dom Latveria pop-up and fan reaction
- That Avengers: Doomsday 'surprise' the Russo Brothers teased seems to actually be a promo for Robert Downey Jr.'s coffee brandPopverse · 02 Jun 2026 · thepopverse.com · SecondaryVerifies: happy coffee link
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