Pre-launch › Trailer campaign · 11 Nov 2025 · T−220
First teaser introduces Lilypad, voiced by Greta Lee
Pixar's teaser showed the toys frightened of a frog-shaped tablet. It released the same day as Disney's Devil Wears Prada 2 teaser.
ConfirmedGLOBALGreta Lee
Why it matters
The villain was a product kids already own, which made the premise easy to share.
AnalysisThe numbers
- 142MTeaser views, first 24 hoursAll platforms · as of 12 Nov 2025ReportedSource: DeadlineDeadline does not name the source; 47M came from Instagram and 37M from TikTok.
Details
- Date
- 11 Nov 2025 · T−220
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Greta Lee
- Channels
- YouTube, Instagram, TikTok
Sources 3
- Toy Story 5 | Teaser Trailer | In Theaters June 19Pixar (YouTube) · 11 Nov 2025 · youtube.com · PrimaryVerifies: First teaser
- Toy Story 5 Trailer: Pixar's First Footage for Hanks, Allen SequelThe Hollywood Reporter · 11 Nov 2025 · hollywoodreporter.com · SecondaryVerifies: Teaser content; Greta Lee as Lilypad
- Disney Double Trailers 'Devil Wears Prada 2' & 'Toy Story 5' Rack Up 140M+ Global Views Apiece In First DayDeadline · 14 Nov 2025 · deadline.com · SecondaryVerifies: 142M views in 24 hours; 47M Instagram, 37M TikTok; 142k social mentions
More from trailer campaign
19 Feb 2026 T−120
Official trailer reunites Woody and Buzz and jokes about Woody's bald spot
The trailer showed Jessie losing Bonnie to the tablet and Buzz and Woody teaming up again. A new poster came with it.
GLOBALConfirmed
Studio-led