Pre-launch › World-building & partnerships · 20 Apr – 24 Apr 2026 · T−60
"Roundup Reveal Week" unveils the licensed range day by day
Disney revealed products daily across its social channels. Mattel opened with connected Playscale figures, then LEGO sets, Pop Mart blind boxes and Kellogg's cereal prizes followed.
Why it matters
A week of reveals turned the licensing programme into a content event two months before release.
AnalysisReported by Disney fan-news outlets; the desk has not opened the partners' own releases.
Details
- Date
- 20 Apr – 24 Apr 2026 · T−60
- Phase
- Pre-launch › World-building & partnerships
- Category
- Merchandise & licensing
- Markets
- United States, Global
- Led by
- Studio-led
- Partners
- Mattel, LEGO, Pop Mart, Kellogg's
- Channels
- Instagram, Retail
- Mechanics
- Scarcity & collectibles
Sources 2
- Toy Story 5: Mattel Reveals First Wave of New ItemsLaughing Place · 20 Apr 2026 · laughingplace.com · SecondaryVerifies: Roundup Reveal Week opens with Mattel's connected Playscale line
- (Live updates) 'Toy Story 5' Roundup Reveal Week with daily merchandise announcementsAttractions Magazine · 23 Apr 2026 · attractionsmagazine.com · SecondaryVerifies: Daily reveals: Mattel, LeapFrog, LEGO sets from 1 May, Pop Mart blind boxes, Kellogg's cereal prizes from 26 April
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LeapFrog · VTech · Walmart · Physical-to-digital
Reported by Disney fan-news outlets; the desk has not opened LeapFrog's release.