Pre-launch › Hype acceleration · 27 May 2026 · T−23
Papa Johns builds Pizza Planet pop-ups in four cities
Retro arcade pop-ups opened in Los Angeles, London, Seoul and Madrid in mid-June. A themed menu ran worldwide from 26 May to 19 July, with a first in-app game for US members.
Why it matters
A location from the 1995 film became a real venue in three continents, and Disney later cited it in its own account of the campaign.
AnalysisPapa Johns' Business Wire release, read on a syndicated copy.
Details
- Date
- 27 May 2026 · T−23
- Phase
- Pre-launch › Hype acceleration
- Category
- Experiential & immersive
- Markets
- United States, United Kingdom, Korea, Spain, Global
- Led by
- Partner-led
- Partners
- Papa Johns
- Channels
- Pop-up, App, Retail
- Mechanics
- Physical-to-digital
Sources 2
- From the Big Screen to Real Life: Papa Johns Launches 'Papa Johns Pizza Planet' Pop-Ups to Celebrate the Release of Disney and Pixar's 'Toy Story 5' in TheatersPapa Johns (Business Wire release via City A.M.) · 27 May 2026 · cityam.com · SecondaryVerifies: Pop-ups in London, Seoul, Madrid, Los Angeles; global menu 26 May to 19 July; in-app game from 1 June (US)
- Meeting Fans Where They Are: Disney's Expanding Approach to Movie MarketingThe Walt Disney Company · 27 Aug 2026 · thewaltdisneycompany.com · PrimaryVerifies: Pizza Planet pop-ups in four cities; VivoCity Singapore turned into Bonnie's bedroom
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UK launch event at Odeon Luxe Leicester Square
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UKConfirmed
Tom Hanks · Tim Allen · Joan Cusack · Greta Lee
Disney confirms the event; the exact date (reported elsewhere as 28 May) is not in the source the desk opened.