Pre-launch › Hype acceleration · 07 May 2026 · T−43
Papa Johns signs the first pizza tie-in for a Toy Story film
The chain called it one of its biggest international collaborations. Pixar produced a 30-second co-branded TV spot.
Details
- Date
- 07 May 2026 · T−43
- Phase
- Pre-launch › Hype acceleration
- Category
- Brand partnership
- Markets
- Global
- Led by
- Partner-led
- Partners
- Papa Johns
- Channels
- TV, Retail
Sources 1
- Papa Johns' CMO on driving cultural relevance with a 'Toy Story' tie-upMarketing Dive · 07 May 2026 · marketingdive.com · SecondaryVerifies: Global partnership, first pizza tie-in for a Toy Story release, 30-second spot produced by Pixar
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31 Mar 2026 T−80
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15 Apr 2026 T−65
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KRReported
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May 2026 T−49
UK launch event at Odeon Luxe Leicester Square
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UKConfirmed
Tom Hanks · Tim Allen · Joan Cusack · Greta Lee
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