Post-launch › Sustain & long tail · 01 Jul 2026 · T+12
Disney says earlier films drew 60 million Disney+ hours before release
Disney said the first four films drove more than 60 million hours on Disney+ ahead of the release, its largest lift for an upcoming theatrical film.
ConfirmedGLOBALStudio-led
The numbers
- 60M+Pre-release catalogue viewingPlatform-reported · Hours, Toy Story 1-4 on Disney+ · as of 1 Jul 2026ConfirmedSource: The Walt Disney Company
Details
- Date
- 01 Jul 2026 · T+12
- Phase
- Post-launch › Sustain & long tail
- Category
- Results & measurement
- Markets
- Global
- Led by
- Studio-led
- Channels
- Streaming
Sources 2
- 'To Infinity... and 2 Billion Hours!': How Disney+ Helped 'Toy Story 5' SoarThe Walt Disney Company · 01 Jul 2026 · thewaltdisneycompany.com · PrimaryVerifies: First four films drove 60M+ hours on Disney+ ahead of release; 2B hours franchise total
- 'Toy Story 5' Soars to Biggest Global Opening of 2026, and Second-Biggest Domestic Animated Debut EverThe Walt Disney Company · 21 Jun 2026 · thewaltdisneycompany.com · PrimaryVerifies: Estimated $312M worldwide opening ($160M domestic, $152M overseas); 93% Rotten Tomatoes, A CinemaScore; 60M Disney+ hours before release
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