Launch › Release window · 30 Jun 2026 · T+4
The target audience did not show up
Opening crowds were 59% male and 65% over 25. Deadline said women under 25 were 15%. CinemaScore was B- and PostTrak definite recommend 52%, with women at 62%.
Why it matters
A beauty-led, youth-skewed partner campaign did not convert young women into ticket buyers.
AnalysisThe numbers
- 59%Male share of opening audienceResearch firm · US opening weekend · as of 30 Jun 2026ReportedSource: TheWrap
- 52%PostTrak definite recommendResearch firm · US opening weekend · as of 30 Jun 2026ReportedSource: TheWrap, Deadline
Details
- Date
- 30 Jun 2026 · T+4
- Phase
- Launch › Release window
- Category
- Results & measurement
- Markets
- United States
- Led by
- Fan / organic
- Channels
- Press
Sources 2
- Why 'Supergirl' Crashed at the Box OfficeTheWrap · 30 Jun 2026 · thewrap.com · SecondaryVerifies: 59% male, 65% over 25; PostTrak 52% definite recommend, women 62%; B- CinemaScore
- How 'Supergirl' Ran Into Kryptonite At The Box Office: Superman's Cousin To Lose $125MDeadline · 29 Jun 2026 · deadline.com · SecondaryVerifies: $125M loss estimate; $120M global P&A; RelishMix reach 639M; 15% women under 25; 52% definite recommend
More from release window
19 Jun 2026 T−7
First critic reactions are mixed
Social reactions praised Alcock, Momoa and Corenswet's cameo, but several called the film "just fine" or bland, and many compared it to Guardians of the Galaxy and Mad Max.
GLOBALReported
Fan / organic
20 Jun 2026 T−6
Supergirl Rest Stop pop-up at Phonica Records, London
The press-tour pop-up recreated Kara's bedroom, her ship, an intergalactic bus stop and a space bar, fitted out with Samsung TVs and audio.
UKConfirmed
Samsung · Phonica Records
22 Jun 2026 T−4
American Airlines puts the Supergirl shield on its flight tracker
Deadline reported the shield marking planes on the airline's flight tracker across 1,475 aircraft, a Supergirl and DC channel on board, lounge mocktails and AAdvantage perks.
GLOBALReported
American Airlines · Platform subversion