'Origins' featurette, a month before release

Week of 22 Jun 2026 T−151

Apparel line drops and mostly sells out

A line of hoodies, a crewneck, T-shirts and shorts was announced on Instagram in late June. A student paper reported that only the shorts were still in stock, despite critical comments on the post.

USReported

Studio-led

Single source; the exact launch date and the seller were not verified.

09 Jul 2026 T−134

All five films back in cinemas, each with an exclusive look at the new one

Lionsgate and Fathom Entertainment put all five earlier films back in US theaters from 3 to 7 September, one a day, each with a theatrical-only look at Sunrise on the Reaping. Lionsgate UK ran the same idea in UK cinemas.

USUKConfirmed

Fathom Entertainment

12 Aug 2026 T−100

Stila becomes the official makeup partner

Stila launched a limited collection on its site and Ulta.com, with Ulta stores due from 16 October. Shades are named after characters, and Collins approved names and packaging. Some fans on Instagram compared the tie-in to Capitol consumerism.

USUKReported

Stila Cosmetics · Ulta Beauty