Pre-launch › Localisation · 04 Oct 2026 · T−12
Paramount India sells the film on Vidyut Jammwal's Dhalsim
Paramount Pictures India released a Dhalsim spot built around Jammwal, an Indian action star, ahead of a release in four languages.
Why it matters
In India the campaign led with the local star, not with Ryu and Ken.
AnalysisDetails
- Date
- 04 Oct 2026 · T−12
- Phase
- Pre-launch › Localisation
- Category
- Localisation
- Markets
- India
- Led by
- Studio-led
- Partners
- Vidyut Jammwal
- Channels
- YouTube
- Mechanics
- Cultural transposition
Sources 1
- Vidyut Jammwal is Dhalsim | Street Fighter Movie | In Cinemas October 16Paramount Pictures India (YouTube) · 04 Oct 2026 · youtube.com · PrimaryVerifies: Dhalsim spot for India; English, Hindi, Tamil and Telugu release
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