Pre-launch › Trailer campaign · 28 Jul 2026 · T−100
Trailer attached to Spider-Man Brand New Day in Indian cinemas
Variety India reported that the trailer would play before Sony's Spider-Man film in India, alongside a trailer for Avengers Doomsday.
Why it matters
Sony used its own biggest release of the year to put the film in front of Indian cinema audiences.
AnalysisDetails
- Date
- 28 Jul 2026 · T−100
- Phase
- Pre-launch › Trailer campaign
- Category
- Cinema & exhibition
- Markets
- India
- Led by
- Partner-led
- Partners
- Sony Pictures Entertainment
- Channels
- Cinemas
Sources 1
- Ranbir Kapoor's 'Ramayana' Trailer To Be Attached To 'Spider-Man: Brand New Day' in Indian TheatersVariety India · 28 Jul 2026 · varietyindia.com · SecondaryVerifies: Trailer to play before Spider-Man: Brand New Day in India
More from trailer campaign
18 Jul 2026 T−110
Phone recording of the trailer leaks; makers start takedowns
An 88-second phone recording from the Delhi screening spread within hours. The Times of India reported that the legal team pulled it from Reddit by the next morning but struggled on X.
INReported
Fan / organic
18 Jul 2026 T−110
Pratham Sankalp event in New Delhi shows the trailer to invited guests
The first public gathering of the full cast was held at Bharat Mandapam and streamed live. Guests from government, diplomacy and culture saw the trailer; Kumar Vishwas hosted and Yash spoke in Hindi.
INConfirmed
Ranbir Kapoor · Yash · Sai Pallavi · Kumar Vishwas
23 Jul 2026 T−105
Kapoor, Yash, Tiwari and Malhotra hold a panel at San Diego Comic-Con
The team appeared in Ballroom 20, about 4,800 seats, with a programme promising unseen footage and live performances. Variety India reported that Malhotra used the panel to say the trailer's online launch was postponed; Collider described a premiere at the convention.
USReported
Ranbir Kapoor · Yash
Accounts differ on whether the full trailer was shown in the room.