Pre-launch › Trailer campaign · 15 Oct 2026 · T−21
New trailer launched in Bengaluru; tickets go on sale outside India
Sony released a new international trailer and announced tickets on sale for 5 November in theatres, IMAX and premium formats. Versions in five Indian languages were posted, and the cast launched it at a livestreamed event in Bengaluru. A 30-second TV spot followed, and the film was rated PG-13 in the US.
Why it matters
Sony's global campaign started three weeks before release, with a South Indian city as the launch venue.
AnalysisDetails
- Date
- 15 Oct 2026 · T−21
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global, India, United States
- Led by
- Studio-led
- Partners
- Sony Pictures Entertainment, Ranbir Kapoor, Yash, Sai Pallavi
- Channels
- YouTube, Live event, TV
Sources 8
- RAMAYANA: RISE OF A LEGEND - NEW TRAILERSony Pictures Entertainment (YouTube) · 15 Oct 2026 · youtube.com · PrimaryVerifies: New trailer; theatres, IMAX and PLF worldwide November 5; tickets on sale now; synopsis
- RAMAYANA: RISE OF A LEGEND - NEW TRAILER IN HINDIWorld Of Ramayana (YouTube) · 15 Oct 2026 · youtube.com · PrimaryVerifies: New trailer in Hindi; Tamil, Telugu, Kannada and Malayalam versions posted the same day
- World Of Ramayana | International Campaign | Bengaluru LiveWorld Of Ramayana (YouTube) · 15 Oct 2026 · youtube.com · PrimaryVerifies: Livestream of the Bengaluru event
- Ramayana International trailer shares a glimpse of Ranbir Kapoor as Lord Rama having an epic face off with Yash as RavanaBollywood Hungama · 16 Oct 2026 · bollywoodhungama.com · SecondaryVerifies: International trailer; Sony leads the international campaign; five Indian languages and IMAX
- Ramayana: Rise Of A Legend - The Epic Battle Begins In Stunning Final Trailer; Tickets Now On SaleComicBookMovie.com · 15 Oct 2026 · comicbookmovie.com · SecondaryVerifies: Final trailer in Hindi and English; tickets on sale globally
- 'Ramayana: Rise of a Legend' Trailer 2: Ranbir Kapoor's Rama Faces Yash's Ravana in New International TrailerVariety India · 15 Oct 2026 · varietyindia.com · SecondaryVerifies: Second trailer contents
- 'Ramayana: Rise of a Legend' TV Spot Offers New GlimpsesVariety India · 15 Oct 2026 · varietyindia.com · SecondaryVerifies: 30-second TV spot posted by @RamayanaIntl, 15 October
- 'Ramayana: Rise of a Legend' Gets PG-13 Rating in US, IMAX Lists 3-Hour-15-Minute RuntimeVariety India · 15 Oct 2026 · varietyindia.com · SecondaryVerifies: MPA PG-13 rating
More from trailer campaign
18 Jul 2026 T−110
Phone recording of the trailer leaks; makers start takedowns
An 88-second phone recording from the Delhi screening spread within hours. The Times of India reported that the legal team pulled it from Reddit by the next morning but struggled on X.
INReported
Fan / organic
18 Jul 2026 T−110
Pratham Sankalp event in New Delhi shows the trailer to invited guests
The first public gathering of the full cast was held at Bharat Mandapam and streamed live. Guests from government, diplomacy and culture saw the trailer; Kumar Vishwas hosted and Yash spoke in Hindi.
INConfirmed
Ranbir Kapoor · Yash · Sai Pallavi · Kumar Vishwas
23 Jul 2026 T−105
Kapoor, Yash, Tiwari and Malhotra hold a panel at San Diego Comic-Con
The team appeared in Ballroom 20, about 4,800 seats, with a programme promising unseen footage and live performances. Variety India reported that Malhotra used the panel to say the trailer's online launch was postponed; Collider described a premiere at the convention.
USReported
Ranbir Kapoor · Yash
Accounts differ on whether the full trailer was shown in the room.