Pre-launch › World-building & partnerships · 19 Oct 2026 · T−17
At the Telugu pre-release event, Malhotra outlines a Ramayana universe
At a livestreamed event in Hyderabad, Malhotra showed a video plan for games, merchandise, spin-offs, theme parks, a Broadway musical and virtual reality experiences.
Why it matters
The film is being sold as the start of a franchise, on the Marvel and Star Wars model.
AnalysisThe event is confirmed by the official livestream; the plan's contents are reported.
Details
- Date
- 19 Oct 2026 · T−17
- Phase
- Pre-launch › World-building & partnerships
- Category
- Fan event
- Markets
- India
- Led by
- Studio-led
- Partners
- Yash, Ranbir Kapoor, Sai Pallavi
- Channels
- Live event, YouTube
Sources 2
- World Of Ramayana | Telugu Pre-Release Event | Hyderabad LiveWorld Of Ramayana (YouTube) · 19 Oct 2026 · youtube.com · PrimaryVerifies: Livestream of the Telugu pre-release event
- Ramayana producer unveils massive universe plan with spin-offs, games, theme parksThe Indian Express · 19 Oct 2026 · indianexpress.com · SecondaryVerifies: Hyderabad pre-release event; plans for games, merchandise, spin-offs, theme parks, a Broadway musical
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