$12M in previews, the year's best so far

Week of 14 Mar 2026 T−6

Early-access screenings in 70mm and IMAX 70mm in 18 cities

After critics' screenings, Amazon MGM, IMAX and Fandango held early-access screenings in 18 US and Canadian cities with 70mm and IMAX 70mm projectors. Distribution chief Kevin Wilson told TheWrap the rollout was kept small to protect exclusivity.

USCAReported

IMAX · Fandango · Scarcity & collectibles

TheWrap does not give the dates; placed in the week before release.

16 Mar 2026 T−4

Prime members get an early screening four days before release

Announced on 20 February, a Prime-member early screening ran on Monday 16 March at 7pm local time, with tickets sold through Fandango.

USConfirmed

Prime Video · Fandango

18 Mar – 19 Mar 2026 T−2

Rocky lights up the sky in Taipei, Berlin, New York and Toronto

Light shows of Rocky ran in Taipei and Berlin, then New York, ending over Toronto's waterfront on 19 March. CGMagazine reports Gosling announced them a week earlier.

USCADETWConfirmed

Studio-led · Spectacle for social proof · Landmark takeover

Dates of the Taipei, Berlin and New York shows not given; Amazon MGM's 18 March video says Taipei and Berlin had already happened.