Pre-launch › Announcement & positioning · 27 Mar 2020 · T−2184
Gosling attached to star in and produce the Andy Weir adaptation
The Hollywood Reporter reported that Ryan Gosling would star in and produce an adaptation of Andy Weir's next novel, a year before Random House published it. MGM was negotiating for the package.
ReportedUSGLOBALRyan Gosling · Andy Weir
Why it matters
The star came with the property. The campaign was later built almost entirely around him.
AnalysisDetails
- Date
- 27 Mar 2020 · T−2184
- Phase
- Pre-launch › Announcement & positioning
- Category
- PR & press
- Markets
- United States, Global
- Led by
- Fan / organic
- Partners
- Ryan Gosling, Andy Weir
- Channels
- Press
Sources 1
- Ryan Gosling to Star in Andy Weir Adaptation 'Project Hail Mary'The Hollywood Reporter · 27 Mar 2020 · hollywoodreporter.com · SecondaryVerifies: Gosling attached to star and produce; MGM negotiating for the package
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