Pre-launch › Hype acceleration · 09 Mar 2026 · T−11
Creator Cleo Abram explains the real science behind the film
Amazon MGM published a video in which science creator Cleo Abram explores the film's science. THR says the campaign's YouTube ads were led by Abram.
Details
- Date
- 09 Mar 2026 · T−11
- Phase
- Pre-launch › Hype acceleration
- Category
- Creator & influencer
- Markets
- United States, Global
- Led by
- Studio-led
- Partners
- Cleo Abram
- Channels
- YouTube
- Mechanics
- Creator access
Sources 2
- Project Hail Mary | The Real Science With Cleo AbramAmazon MGM Studios (YouTube) · 09 Mar 2026 · youtube.com · PrimaryVerifies: Cleo Abram explores the film's science
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
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