Pre-launch › Trade & exhibitor · 02 Apr 2025 · T−352
Amazon MGM opens its first CinemaCon show with the film's footage
Amazon MGM Studios began its first CinemaCon presentation cold, with several minutes of footage, then brought out Gosling, Phil Lord and Christopher Miller. Gosling told exhibitors the film was so big that "we tried to put it on a TV once, it wouldn't fit."
ReportedUSRyan Gosling · Phil Lord and Christopher Miller
Why it matters
The first audience for the film was theatre owners, and the pitch was that it needed a big screen. That line ran through the whole campaign.
AnalysisDetails
- Date
- 02 Apr 2025 · T−352
- Phase
- Pre-launch › Trade & exhibitor
- Category
- Trade & exhibitor
- Markets
- United States
- Led by
- Studio-led
- Partners
- Ryan Gosling, Phil Lord and Christopher Miller
- Channels
- Industry event
- Mechanics
- Talent as distribution
Sources 2
- 'Project Hail Mary': Ryan Gosling Movie Gets First Look at CinemaConDeadline · 03 Apr 2025 · deadline.com · SecondaryVerifies: Amazon MGM opened its CinemaCon presentation with footage; Gosling's remarks; Sign of the Times in the footage
- Ryan Gosling Reluctantly Goes to Space to Save Earth in 'Project Hail Mary' Footage at CinemaConThe Hollywood Reporter · 03 Apr 2025 · hollywoodreporter.com · SecondaryVerifies: CinemaCon presentation on Wednesday night at Caesars Palace
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26 Feb 2026 T−22
Press screenings begin as tracking points to a $50M opening
Amazon MGM began screening the film for press at the TCL Chinese Theatre. Deadline reported first tracking at a possible $50M North American opening.
USReported
Studio-led