Pre-launch › Hype acceleration · 30 Jun 2026 · T−10
Free one-day Moana pop-up on the Thames, with a school's TikTok answered
Disney ran a free 10,000 sq ft Moana Experience at Potters Fields Park with a giant fishhook, the canoe, hula and ori dancers, a pig petting farm, lei workshops and karaoke. Johnson and Laga'aia attended and surprised pupils from a Colchester school whose TikTok to Johnson had gone viral.
Why it matters
The school visit turned a fan video into an in-person payoff that Disney then publicised.
AnalysisDetails
- Date
- 30 Jun 2026 · T−10
- Phase
- Pre-launch › Hype acceleration
- Category
- Experiential & immersive
- Markets
- United Kingdom
- Led by
- Studio-led
- Partners
- Dwayne Johnson, Catherine Laga'aia, Auli'i Cravalho, TikTok
- Channels
- Pop-up, TikTok, Press
- Mechanics
- Creator access
Sources 2
- Disney Announces That the 'Moana Experience' Will Sail to LondonDisney UK Press · 08 Jun 2026 · press.disney.co.uk · PrimaryVerifies: Free one-day pop-up at Potters Fields Park on 30 June; contents
- Stars of Disney's "Moana" Live-Action Surprise Fans in LondonDisney UK Press · 30 Jun 2026 · press.disney.co.uk · PrimaryVerifies: Pop-up opening, St Gregory's School TikTok and surprise visit
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