Pre-launch › Trade & exhibitor · 02 Apr 2026 · T−22
Exhibitors see the film early; tracking points to a record
Three-week tracking put the opening above $60M, a record for a musical biopic. Lionsgate had already screened the film for exhibitors, and early sales included the fan screenings.
ReportedUSStudio-led
Details
- Date
- 02 Apr 2026 · T−22
- Phase
- Pre-launch › Trade & exhibitor
- Category
- Trade & exhibitor
- Markets
- United States
- Led by
- Studio-led
- Channels
- Industry screening
Sources 2
- 'Michael': Michael Jackson Movie Eyes $55M+ Opening, Record For Musical BiopicDeadline · 02 Apr 2026 · deadline.com · SecondaryVerifies: Three-week tracking; exhibitors had already seen the film
- Box Office: 'Michael' Opening to Near $100M U.S, $217M+ WWDeadline · 26 Apr 2026 · deadline.com · SecondaryVerifies: Opening figures; IMAX share; PostTrak; and the campaign recap: marketing spend, iSpot TV, flash mobs, HBCU, pop-up, holograms, buses, DJ trucks, billboards, MTV News, TikTok, X, Spotify, social views
More from trade & exhibitor
10 Apr 2024 T−744
First footage shown to exhibitors at CinemaCon
Lionsgate closed its CinemaCon presentation with footage of Jaafar moonwalking and performing "Thriller". Graham King called it "an inside look at the most prolific artist who ever lived."
USReported
Jaafar Jackson