Pre-launch › Hype acceleration · 16 Apr 2026 · T−8
Moonwalk flash mobs take over intersections in 20 markets
Deadline reported "Don't Walk, Moonwalk" flash mobs in 20 markets. In Lima, 30 dancers performed to "Beat It" at a central intersection as part of the film's campaign.
Dates varied by market; the Lima date is used here.
The numbers
- 23.4M+Flash-mob viewsStudio-reported · US only · as of 26 Apr 2026ReportedSource: Deadline
Details
- Date
- 16 Apr 2026 · T−8
- Phase
- Pre-launch › Hype acceleration
- Category
- Guerrilla & stunt
- Markets
- Global, Peru
- Led by
- Studio-led
- Channels
- Street, Social
Sources 2
- Box Office: 'Michael' Opening to Near $100M U.S, $217M+ WWDeadline · 26 Apr 2026 · deadline.com · SecondaryVerifies: Opening figures; IMAX share; PostTrak; and the campaign recap: marketing spend, iSpot TV, flash mobs, HBCU, pop-up, holograms, buses, DJ trucks, billboards, MTV News, TikTok, X, Spotify, social views
- Flashmob en Lima: homenaje a Michael Jackson tomó Javier Prado antes del estreno de MICHAELCaretas · 16 Apr 2026 · caretas.pe · SecondaryVerifies: 30 dancers at Javier Prado and Rivera Navarrete, part of the film's campaign
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GLOBALReported
Colman Domingo
27 Jan 2026 T−87
Berlin world premiere and fan festival announced
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DEEUROPEReported
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Early-access tickets announced from a revived MTV News desk
Lionsgate set one-night early screenings in IMAX and Dolby on 22 April, on sale the next day. It announced them on the anniversary of "Billie Jean" debuting on MTV, using the MTV News desk and VJ Bill Bellamy through Paramount Media Labs.
USReported
Paramount Media Labs · MTV · Bill Bellamy · IMAX
No primary source was opened for this item; it rests on the outlets cited.