Pre-launch › Hype acceleration · 08 Apr 2026 · T−16
Thank-you screenings for the HBCU bands
Lionsgate held a red carpet and private screening in Baton Rouge for Southern's band, with Kendrick Sampson, and a screening for Jackson State's band in Jackson.
Details
- Date
- 08 Apr 2026 · T−16
- Phase
- Pre-launch › Hype acceleration
- Category
- Fan event
- Markets
- United States
- Led by
- Studio-led
- Partners
- Southern University Human Jukebox, Jackson State Sonic Boom of the South
- Channels
- Live event
Sources 2
- Southern University's Human Jukebox featured in promotion for Michael Jackson-inspired filmWAFB · 09 Apr 2026 · wafb.com · SecondaryVerifies: Red carpet and private screening in Baton Rouge with Kendrick Sampson
- Jackson State University hosts early screening of Michael Jackson biopicMississippi Public Broadcasting · 11 Apr 2026 · mpbonline.org · SecondaryVerifies: Screening for the Sonic Boom of the South; McElroy facilitated the band partnership
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No primary source was opened for this item; it rests on the outlets cited.