Pre-launch › Announcement & positioning · 08 Jul 2025 · T−528
Film titled "Dune: Part Three", with sequences shot on IMAX cameras
Variety reported the official title and that select sequences would be shot with IMAX cameras. IMAX's CEO had said on CNBC that the whole film would be; Variety said he misspoke.
Why it matters
The IMAX-camera story became the basis for the film's claim on IMAX screens a year later.
AnalysisDetails
- Date
- 08 Jul 2025 · T−528
- Phase
- Pre-launch › Announcement & positioning
- Category
- PR & press
- Markets
- Global
- Led by
- Studio-led
- Partners
- IMAX
- Channels
- Press, TV
Sources 1
- Denis Villeneuve's 'Dune 3' Gets Official Title, Will Be Shot With Imax CamerasVariety · 08 Jul 2025 · variety.com · SecondaryVerifies: Official title; select sequences on IMAX cameras; IMAX CEO's 'whole thing' remark was inaccurate
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