Pre-launch › Trailer campaign · 16 Mar 2026 · T−277
Teaser shown first to press and creators at an AMC in Los Angeles
On the Monday after the Oscars, Villeneuve, Zendaya, Javier Bardem, Anya Taylor-Joy and Robert Pattinson presented the teaser to journalists, critics, bloggers and creators. Chalamet appeared by video. A moderated Q&A followed.
Why it matters
The launch was staged like a premiere for the people who would write and post about it the next day.
AnalysisDetails
- Date
- 16 Mar 2026 · T−277
- Phase
- Pre-launch › Trailer campaign
- Category
- Premiere & junket
- Markets
- United States
- Led by
- Studio-led
- Partners
- Denis Villeneuve, Zendaya, Robert Pattinson, AMC Theatres
- Channels
- Live event, Press
- Mechanics
- Creator access
Sources 1
- 'Dune 3' Trailer: Timothée Chalamet and Zendaya Are at War as Franchise Jumps 17 Years and Debuts Robert Pattinson's Shape-Shifting VillainVariety · 17 Mar 2026 · variety.com · SecondaryVerifies: AMC Los Angeles launch event for journalists, critics and creators; Chalamet by video; Q&A; character posters
More from trailer campaign
17 Mar 2026 T−276
Official teaser released online
Warner Bros. and Legendary released the first teaser. It opens on Paul and Chani choosing names for their children and shows a 17-year time jump and Pattinson's Scytale.
GLOBALConfirmed
Studio-led
08 Jul 2026 T−163
Second trailer premieres at an IMAX fan event simulcast to eight cities
Villeneuve and Chalamet unveiled the trailer to fans and press in Los Angeles. The event was simulcast in Chicago, Dallas, Toronto, Montreal, London, Berlin, Mexico City and Abu Dhabi, then the trailer went online.
USCAUKDEMXAEConfirmed
IMAX · Timothée Chalamet · Denis Villeneuve · Spectacle for social proof
The trailer is on Warner Bros.' channel; the event and simulcast cities are reported by Variety.