One strategy at a time

Long-form pieces linked from the timelines. Each one says how sure we are about every claim, and marks our own reading as Analysis.

• Localisation · India

  Cricket, a sitcom and a heartbreak song: the India playbook

  How a Hollywood release was rebuilt to feel local in India, layer by layer, and which pieces other marketers can reuse.

  Spider-Man: Brand New Day7 min read · PreviewAnalysis

• Partnerships

  Written into the plot: what BMW and Samsung bought

  Paid narrative placement versus background placement, scene by scene.

  Spider-Man: Brand New DayIn reporting

• Experiential

  An apartment you could RSVP to on Zillow

  Little Caesars' Brooklyn build, and what a real-estate listing did that a landing page could not.

  Spider-Man: Brand New DayIn reporting